Yesterday morning, Chris Moyles broadcast his last ever Breakfast Radio show on BBC Radio 1; its very likely that it was his last ever radio show period.
This was an end of an era; the DJ who has presented this show the longest, the 38 year old built up a fan base that at its peak attracted over 7 million listeners. The fact that at least 120,000 texts were sent into the show yesterday morning alone proves his winning popularity. But, as always has been the case with Radio 1, Moyles' age caught up with him.
It's like a version of the film Logan's Run, where you are disposed of once you reach a certain age. The target is the younger audience and apparently this is only feasible with a younger DJ. What's nice in this instance is that Moyles' reign ended on his own terms; he wasn't fired, he chose to go.
But while the ambition of Radio 1 is perfectly understandable - they're looking at a target of the older teen/student market- it shouldn't matter with a breakfast show. A breakfast show is universal; a breakfast show is listened to by people on their way to work, driving their kids to school. As soon as this is over, then the listeners to the radio station - and this is any radio station, mind - will drop simply because life gets in the way; unless you're lucky enough to be able to listen to the radio where you work, the next time you listen to it is when you're back in your car.
Moyles' replacement is the perfectly likable Nick Grimshaw who, cleverly, has already announced that his breakfast show will be very different to Moyles'; his predecessor had a team to joke and chat with, while Grimshaw will be on his own. Whatever happens, however good Grimshaw is, listeners will drop. X-FM are probably rubbing their hands with glee.
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